World-first sheep sustainability framework launched

Sheep Central April 21, 2021

SHEEP meat and wool producers have worked with processors and their customers to produce the world-first Australian Sheep Sustainability Framework (SSF) with a set of metrics to track progress in key areas.

Sheep Producers Australia and WoolProducers Australia today launched the framework to a selection of industry people and media at Benangaroo Station near Jugiong, New South Wales.

The SSF was initiated by Australia’s sheep industry leaders to demonstrate Australia’s sustainable practices, identify areas for improvement, and better communicate with customers and consumers.

The framework lists 21 priorities across four themes – Caring for our SheepEnhancing the Environment and ClimateLooking after our People, our Customers and the Community; and Ensuring a Financially Resilient Industry.

The framework has been developed by an industry-led Sustainability Steering Group and follows a year of close consultation with industry stakeholders and the broader community.

Sheep Producers Australia chair, Chris Mirams, said there are significant opportunities available to Australia’s sheep industry as a result of the world’s growing interest and demand for sustainably produced food and fibre.

“Increasing access to markets and investment, building confidence in the integrity of sheep meat and wool products, enhancing community trust and better rewarding industry are some of the opportunities we have as a result of this growing consumer interest.

“The Australian Sheep Sustainability Framework has been designed and developed so our sheep industry can best harness these opportunities,” Mr Mirams said.

WoolProducers Australia president, Ed Storey, agreed, and said with consumer trends and demand, there was a real opportunity for Australia’s sheep industry to better articulate our sustainability story, with improved transparency a critical part of that success.

“To me, being transparent is the key to the Australian sheep industry seizing our opportunities and maximising the benefits.

“Having this industry-led Framework means that we will provide an open and honest picture of our high standards of practice and performance using the most appropriate and robust data available,” Mr Storey said.

Australian Sheep Sustainability Framework Steering Group chair and Holbrook wool and prime lamb producer, Professor Bruce Allworth, said that the industry acknowledges there are challenges linked to the many available opportunities.

“For the industry to seize these opportunities, we need to ensure we address challenges such as ensuring businesses are financially sustainable, avoiding land degradation and biodiversity loss, managing climate risk and water scarcity, meeting expectations on animal welfare, and protecting human rights in the global supply chain,” Professor Allworth said.

“Across the 21 priorities there are relevant indicators and metrics so we can measure and track industry performance year on year.

“This evidence base will help ensure continued access to markets and capital for Australian sheep businesses. It will also support continuous improvement across the industry.”

Professor Allworth said implementation for the framework will be addressed through a 3-year strategy with annual plans that will engage industry stakeholders and experts to tackle sustainability challenges for the industry.

“Constructive engagement via the formation of a Consultative Committee comprising industry and external stakeholders will ensure that we achieve our vision in the framework – that is sustainably producing the world’s best sheep meat and wool, now and into the future,” Professor Allworth said.

“Over the next year, the immediate plan is to capture baseline data for metrics that were not available at the time of the Framework launch.”

The Sheep Sustainability Framework will be a living document, subject to review and refinement so that it remains relevant and meets the expectations of all stakeholders. This ongoing commitment to transparency, continual improvement, and engagement will ensure the Australian sheep industry remains a strong and important industry for its participants and its customers.

For more information visit the Sheep Sustainability Framework or Linked in.


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  1. Edward H Wymer, April 23, 2021

    The gravy trains roll on. The last one was Australian Wool innovation’s Wool Selling Systems Review, that had a solid objective, but accomplished nothing, as predicted. This one, with its many vague objectives, will soon be only a memory.

  2. Jim Gordon, April 23, 2021

    Ed Storey, I am confused with the mixed messaging. You are on the AWEX board and I was led to believe a unanimous decision was made to combine non-mulesed with freeze branded wool on the National Wool Declaration, with the exception of John Colley, who stood aside.
    Then I read in the above article, comments made by you and I quote: “with improved transparency, a critical part of that success” and “to me, being transparent is the key to the Australian sheep industry seizing the opportunities and maximising the benefits.”.
    This Australian Sheep Sustainability Framework Launch seems a bit hollow, or is it an elaborate disguise to keep mulesing? This is why the trade has no respect for those that are making decisions and comments in this industry. One can’t believe anything anyone says.
    Further to your own words: How do we seize the opportunities and maximise the benefits if we can’t have full disclosure, (transparency) and get a clear path for the non-mulesed wool, on the NWD without contamination from breech modified wool?

  3. Donald Cameron, April 21, 2021

    This expensive project is seemingly based on the Greens playbook and will place onerous obligations on farmers.

    A poor response in the consultation period revealed widespread apathy amongst sheep owners
    and that few bothered to read the proposal. Thus, farmers are unaware of the potentially far reaching ramifications of this concept.

    As others have suggested, it appears the industry is effectively leaderless, and the fate of flock owners is to be left to a handful of unelected “experts”.

    Walking away and leaving a footrot project half done doesn’t bode well for the future of this new gravy train.

  4. Peter Small, April 21, 2021

    May I say all very desirable objectives, but without a plan for the objectives to be achieved, they are, regretfully, little more than motherhood statements. Let’s face it, we have an industry that cannot even do something simple and correctly; complete National Wool Declarations.
    Twenty years after we had a national definition of mulesing agreed and regulated, suddenly threatened vested interests lobby to change the definition. And twenty years after mulesing of sheep was considered a problem by the consumer, growers and their statutory institutions continue to turn a “tin ear”.
    It’s all very good to have great objectives for an industry, but without an implementation plan, it will be of very little use.

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