MEAT & Livestock Australia managing director Michael Crowley has reinforced a focus on value-based marketing as a unique opportunity the Australian red meat industry can capitalise on in coming years…Read More
James Nason, November 22, 2024
LAMB, the Monkeys and MLA have won big at the prestigious Australian Effie Awards with the ‘Generation Gap’ campaign, that has also been a winner with consumers…Read More
Sheep Central, October 16, 2024
A LACK of heavy lambs and quality is holding lamb pricing up and there seems to be a growing demand for light lambs and store lambs attracting the attention of improvers and feedlots…Read More
RMA Network CEO Chris Howie, October 7, 2024
AUSSIE lamb is being celebrated as the ultimate social device in the latest tongue-in-cheek effort from Meat & Livestock Australia in its spring advertising campaign…Read More
Sheep Central, September 16, 2024
ARTIFICIAL intelligence is coming to a saleyard near you, if the people at livestock digital platform provider AgriNous have their way…Read More
Terry Sim, August 2, 2024
STUDENTS attending the Intercollegiate Meat Judging annual conference in Wagga Wagga have been encouraged to consider focusing their careers on the challenge of helping to make value-based pricing in Australian livestock markets a reality…Read More
James Nason, July 8, 2024
WESTERN Victorian baker Brad Burkitt is a new convert to lamb, after he helped Australia win the ANZ Bake 2024 teams event with his first gourmet pies made with the meat…Read More
Terry Sim, June 28, 2024
AN $8.6 million Western Australian government assistance package for the state’s struggling sheep industry would not go far and was a “drop in the ocean” to what would be needed,..Read More
VALUE-ADDED fast food lamb products have resulted from a collaboration between science agency CSIRO and Meat & Livestock Australia, just in time for the 2024 AFL premiership season…Read More
Sheep Central, March 15, 2024
AUSTRALIA’S peak farmer body has said concentration of market power in the supermarket sector is causing problems for farmers, but it did not support divestiture of asset powers, and trust in the big retailers is not the issue…Read More
Terry Sim, March 13, 2024
NSW Farmers has called for meaningful competition reform after a supermarket price gouging report confirmed supermarkets are failing to treat farmers and families fairly…Read More
Sheep Central, February 7, 2024
SUBMISSIONS have opened for the latest Senate inquiry into supermarket prices, with Australia’s two biggest operators receiving a mix of a criticism and credit…Read More
Sheep Central, February 7, 2024