Domestic Lamb

Lamb Legends muster for MLA Summer campaign + VIDEO

AUSTRALIANS will be asked to enjoy Aussie lamb with friends and families this Christmas in a new Summer campaign launched by Meat & Livestock Australia…Read More

Terry Sim, November 23, 2020

MLA surveys indicate positive consumer attitudes to red meat

THROUGH this year’s challenging times, the red meat industry has been able to maintain or grow positive perceptions about its product among consumers, and is starting to hear more positive messages about the industry, a webinar was told this afternoon…Read More

Jon Condon, November 18, 2020

Lamb and sheep prices to stay high on reduced production

AUSTRALIAN lamb and sheep prices could remain historically high this year, but are not expected to return to the levels of early 2020, according to the latest industry projections…Read More

Sheep Central, September 29, 2020

Farmers say regional Victoria can’t wait for metro Melbourne

VICTORIAN farmers have called for the State Government to empower the regions in the state’s recovery from the COVID-19 pandemic by implementing an Agriculture Workers’ Code and easing meat processor workforce restrictions…Read More

Sheep Central, September 21, 2020

Lamb lauds Aussie community legends in new Spring campaign

LEGENDARY lamb-based meals for Aussie heroes is the theme for Meat & Livestock Australia’s Spring Lamb campaign launched yesterday. MLA said the new content series aimed to demonstrate the ease..Read More

Terry Sim, September 7, 2020

Australian lamb consumption continuing to decline

DOMESTIC lamb consumption continues to decline in Australia, but China has dominated export demand, according to the latest red meat State of the Industry report…Read More

Sheep Central, September 2, 2020

Success for this NSW family is Outback Lamb on a roll

A NEW South Wales farming family has stayed viable by expanding vertically rather than horizontally to bring their Outback Lamb to regional and city consumers…Read More

Sheep Central, May 18, 2020

Lamb and beef brand owners get MLA support during COVID-19

MEAT & Livestock Australia (MLA) has introduced extra short-term financial support measures via its CoMarketing program for lamb and beef brand owners during the difficult COVID-19 trading conditions…Read More

Sheep Central, May 11, 2020

Livestock saleyards survive latest COVID-19 restrictions

SALEYARD selling of livestock in Australia is set to continue despite a further tightening of coronavirus COVID-19 restrictions on business and the public nationwide…Read More

Sheep Central, March 25, 2020

Make livestock plans now, says Chris Howie in February market wrap

PLANNING your next move in livestock is now more important than ever especially dealing with historically high prices, according to Agri Careers and Consultancy principal Chris Howie…Read More

James Nason, February 28, 2020

Meat Business Women to launch national gender balance report

GLOBAL networking group, Meat Business Women, hopes to launch a global state of the nation report on current gender balance within the industry at the World Meat Congress in Cancun, Mexico on 12 June…Read More

Sheep Central, February 24, 2020

MLA decides to ‘share the lamb’ after Australia Day + VIDEO

MEAT & Livestock Australia has launched its summer lamb campaign weeks later than its usual widely anticipated pre-Australia Day promotion launch, prompting criticism it has “missed the mark” for holiday sales…Read More

Terry Sim, January 28, 2020

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