Domestic Lamb

Lamb on a pizza is latest MLA promotion initiative

Sheep Central, January 24, 2024

Smile-worthy Lambassador Sam Kekovich in the latest generation gap-busting lamb ad, is now plugging lamb pizza.

LAMBASSADOR Sam Kekovich is spearheading a partnership between Australian lamb and Domino’s to ‘Share the Lamb’ on pizzas this Summer.

The campaign has led to the creation of a range of lamb pizzas on Domino’s menus, thanks to a collaboration with Australian Lamb and Meat & Livestock Australia (MLA).

The new Domino’s Summer Lamb Pizza and Meltzz range was launched this week as part of the incredibly popular and successful Summer Lamb Campaign.

Domino’s will use slow cooked pulled lamb on a Greek Lamb Tzatziki and Lamb Meatlovers pizza, as well as a Greek Lamb Tzatziki Meltzz, Slow Cooked Lamb pasta and moreish Cheese ‘n’ Mite scrolls, available exclusively in Australia.

MLA’s domestic marketing manager, Graeme Yardy, said the partnership between Australian Lamb and Domino’s follows work by MLA’s business development team in diversifying and expanding the relevance of lamb into quick service restaurants.

“Australians love their lamb and associate it with high quality and flavour. This means adding lamb to a menu allows foodservice operators to capture the opportunity to positively differentiate their business,” Mr Yardy said.

“There is a significant opportunity for lamb to shine brightly on fast food menus due to its versatility, taste and quality.

“Partnerships with restaurants such as Domino’s are a fantastic way to showcase lamb to younger generations and those of different cultural backgrounds, especially within metropolitan Australia,” he said.

For Domino’s ANZ head of new product development and innovation Michael Treacy, the launch is a fantastic opportunity for expanding Domino’s menu options and to support Australian sheep and lamb producers.

“Our ongoing commitment to championing local produce allows us to proudly present Aussie classics made with ingredients grown and sourced right here in Australia,” Mr Treacy said.

“Our connection with local Aussie producers runs deep, and we’re dedicated to nurturing the growth of our local farmers. It’s a partnership we take great pride in supporting.”

For more information on Australian Lamb, including the Summer Lamb Campaign and delicious recipes, meal ideas and nutritional information, please visit: Australian Lamb

For more information on MLA’s Business Development and Marketing work, please visit: Meat & Livestock Australia


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