WA consumers have a new source of prime lamb with the launch of the Beaufort River Meats brand in Progressive Supa IGA stores recently.

Prime lamb from Wellard’s Beaufort River Meats will be available throughout Perth and south-west WA for the first time, after BRM began supplying Progressive Supa IGA’s nine stores.

Major breakthrough for meat processor

Beaufort River Meats business development manager Blair Brice said the Progressive Supa IGA supply arrangement was a major breakthrough for the south west-based meat processor and for WA consumers seeking quality home grown lamb. Beaufort River Meats had previously exported its entire production.

“This is an exciting development for Beaufort River Meats to open the new domestic market for our South West lamb which we expect will be welcomed by WA consumers,” Mr Brice said.

“This supply arrangement is a clear sign of confidence from a major, local supermarket chain.”

Wellard is currently supplying a range of cuts including legs, square cut shoulders, shanks, necks and loins, as well as spring special sides of lamb.

“Progressive Supa IGA’s in-store master butchers will then prepare the cuts to meet their customers exacting standards,” Mr Brice said.

Progressive Supa IGA operations manager Frank Oliveri said the Beaufort River Meats product will be clearly labelled so consumers can see exactly who is supplying their spring lamb.

Trade weight lambs added to purchase orders

Wellard livestock manager Paul Mahony said Wellard buyers had added trade weight specifications to their buy orders in the past week to supply the Progressive Supa IGA meat cases.

“We have begun purchasing lines of lambs with a wider weight range, placing the slightly heavier lambs into the domestic market and the lighter end in the export market,” he said.