THE first pure Merino wool apparel range designed for the Vietnamese market was launched in the northern capital, Hanoi, at the weekend.
The first Vietnamese retailer to gain Woolmark certification, apparel manufacturer and retailer Canifa, launched its Woolmark-certified range at a fashion show in time for winter in the northern hemisphere and as part of The Woolmark Company’s ‘Out of Vietnam’ project.
Woolmark said after a sell-out success last winter with Woolmark Blend knitwear, Canifa has produced a 53-piece collection for men, women and children that includes 100 percent Merino wool apparel and Woolmark blend cloth.
As the first Woolmark licensee to come out of Vietnam, Canifa is also the first to produce 100 per cent Merino wool apparel to sell in the domestic market. The collection’s launch featured runway models dressed top-to-toe in Australian Merino wool.
Important step in Canifa-Woolmark co-operation
Canifa CEO Ms Doan Bich Ngoc said the Australian Merino Wool collection is the first successful step in co-operation between Canifa and The Woolmark Company, “bringing new opportunities for both Canifa and the Vietnamese textile industry.”
The Woolmark Company’s chief strategy and marketing officer Rob Langtry said Canifa’s Woolmark-certified collection is a significant advancement for Out of Vietnam project launched in 2012.
“Initially launched to develop a sustainable supply chain in Vietnam and expand its current manufacturing sector, Canifa’s retail success extends far beyond the trade sector, opening doors to the consumer market and introduces Australian Merino wool to customers previously unaware of the fibre’s infinite potential,” he said.
Collection uses 19.5 micron Merino wool
The collection of sweaters, cardigans, dresses, vests, skirts and scarves used 19.5 micron Merino wool and was designed by the two winners of Project Runway Vietnam: Hoang Minh Ha and Ly Giam Tien.
Canifa’s Merino wool collection embodies minimalism with elegant style, creating pieces which transition office attire to elegant everyday wear, Woolmark said.
Ms Doan Bich Ngoc said Canifa’s slogan is “fashion for all, meeting the demands of consumers of all ages and for all occasions.”
“Thanks to The Woolmark Company’s introduction to wool in Vietnam, the domestic apparel market has seen some great changes, benefitting consumers with fashionable products meeting international standards.
“Canifa is honoured to be the first Vietnamese fashion brand certified to use the Woolmark and Woolmark Blend logos,” she said.
Canifa was established in 2001 and is the most well-known fashion brand in Vietnam for high-quality yarn products. After 14 years, Canifa has developed many product lines to satisfy demand for casual wear of people of all ages, gender and for all seasons. The brand’s vision is to be the first choice of Vietnamese consumers for safe, high-quality and trendy casual wear, Woolmark said.
Click here to check out the Canifa website.
Source: The Woolmark Company