Victoria gives $1.5m boost to online ag product marketing

Sheep Central, August 24, 2020

Victoria’s Minister for Agriculture Jaclyn Symes wants to help online ag marketers.

VICTORIAN Minister for Agriculture has announced $1.5 million in funding to help the state’s farmers and producers to expand into online marketing.

Minister for Agriculture Jaclyn Symes said the $1.5 million E-Commerce and New Marketplace Transition Package was part of the Agriculture Workforce Plan to help agriculture sector through the coronavirus pandemic and beyond.

Ms Symes said staying at home should be no barrier to enjoying fantastic Victorian produce like cheese, wine and small goods, through the state’s vibrant online marketplace community.

“Victorian agriculture is such an important part of our economy and appeal – this direct support will help farmers and producers reach more customers and boost their businesses.”

Online farmers markets or marketplaces primarily selling Victorian agricultural produce will be able to apply for grants to help new and existing producers with the cost of onboarding, online marketing and registration fees.

Marketplaces can also apply for funding to help cover the costs of freight and logistics, reducing delivery fees for consumers buying Victorian fresh food and goods online.

A training program will also be provided to help farmers and producers with their e-commerce skills, supporting them to implement an effective e-commerce strategy as part of their ongoing operations.

The government said boosting accessibility to online markets for Victoria’s farmers and producers is crucial due to the pandemic limiting sales to the hospitality sector, reduced numbers of people able to visit farmers markets as well as less tourists travelling in the state.

Key online marketplaces that sell Victorian produce and agricultural products will be contacted directly by Agriculture Victoria about the package to make sure they know what help is available.

The E-Commerce and New Marketplace Transition Package complements Visit Victoria’s “Click for Vic” campaign, encouraging Victorians to support local producers and food by buying online.

Businesses can find out more about the funding and other support available through the Agriculture Workforce Plan at


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