Brendan Tatham.

THE Victorian Farmers Federation has appointed former PrimeSafe chief executive officer Brendan Tatham as its chief executive officer.

Mr Tatham joined the organisation as VFF interim CEO in November 2022 and was successful following an extensive recruitment process that attracted a large pool of applicants conducted by Pacific Search Partners, the VFF said.

VFF president Emma Germano said Mr Tatham brings more than 25 years of experience to the VFF from his extensive background in public health, agri-food and emergency management. He has held senior leadership positions at the Victorian Department of Environment and Primary Industries and as PrimeSafe CEO.

Late last year Mr Tatham stood down from his election as a Sheep Producers Australia director to take un the VFF interim CEEo role.

Ms Germano said since taking the reins as VFF interim CEO, Mr Tatham has helped fast-track the transformation of the VFF.

“His permanent appointment will better enable the organisation to deliver the best possible results for farmers; exactly what we need to do,” she said.

Mr Tatham said he was eager to continue the work that has been started to allow the organisation to embrace the opportunities of the future.

“I’m thrilled and honoured to be asked to lead the VFF.

“I’m genuinely excited about the opportunity to work with the Board, staff and members to make a difference for Victoria’s agricultural industries, farmers and regional communities,” he said.

“Farmers are at the core of everything we do, and I look forward to transforming our member’s needs into outcomes by utilising the fast-moving media, technology and political cycles that make up today’s modern advocacy environment,” Mr Tatham said.

Source – VFF.