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The Australian red meat industry’s digital future is on a Brisbane forum’s menu

Sheep Central, August 31, 2016
MLA managing director Richard Norton

MLA managing director Richard Norton

RED meat’s digital future will be on the menu at a unique forum for the Australian industry in Brisbane in October.

Meat & Livestock Australia said the Australian Red Meat Industry’s Digital Strategy Forum on October 6 will be an opportunity for everyone in the value chain to hear about the digital future and participate in the development of a plan for the red meat and livestock industry.

The MLA-hosted forum is the next phase in the development of the Value Chain Digital Strategy for the Australian red meat and livestock industry outlined by MLA last month.

The strategy – an industry first – will be designed to empower every participant at every point in the value chain through data-driven commercial decision making. Working with industry, it will aim to deliver seamless capture, integration and interpretation of the vast and increasing range of data being generated through new technology.

A range of domestic and international experts will present at the forum and challenge our industry on the real potential available from new technology and how to realise it.

Speakers will include Steve Sonka from the University of Illinois on ‘Big Data and Agriculture-what’s the outlook?’; Graham Gardner from Murdoch University on ‘Objective Measurement – a catalyst for change;, and; Michael Whitehead from ANZ on ‘How the digital world will disrupt how industries interact with the banking sector’.

MLA managing director Richard Norton said the forum was an important opportunity to participate in the development of this vital digital strategy and learn more about the role it will play in the ongoing success of the red meat and livestock industry.

“There is a compelling need to harness the multitude of new digital technologies to ensure they work together to build prosperity throughout the red meat industry.

“Maximising information exchange will be critical to ensuring our industry identifies and produces what our markets need in a more sustainable and profitable way,” Mr Norton said.

“Improved communication will also increase the capacity of all industry players to embrace new technology – and the use of meaningful data in their own business.

“Collaboration across the industry and with the world’s best innovation companies will be vital to achieving these goals – and this forum is a perfect first opportunity for interested participants to come together and discuss our digital future.”

The Australian Farm Institute is co-ordinating the forum on behalf of MLA, having recently delivered an extremely successful Disruption in Digital Agriculture conference.   The forum is interactive and will close with networking and refreshments.

The Australian Red Meat Industry Digital Strategy Forum will be held from 9am on October 6 at the Stamford Plaza in Brisbane.

Registration for the day is essential as numbers are limited.  To register and for more information please visit www.mla.com.au/digitalforum

Source: MLA.

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