SustainaWOOL scheme moving to a subscriber-based fee system

Terry Sim September 2, 2019

SustainaWOOL program manager Dr Paul Swan

AUSTRALIA’S first industry-owned wool integrity scheme SustainaWOOL will move to a subscriber-based fee system within weeks.

SustainaWOOL program manager Paul Swan said the scheme will be funded on a subscription fee basis for buyer, broker, grower, and processor members to cover on-farm inspection, auditing and certification costs.

“The costs of operating an international integrity scheme are not insignificant, but under AWEX operation will be low and shared between buyers and sellers.”

He said the subscription fee model plan was raised before brokers, exporters, processors and growers at forums and meetings during the recent Australian Wool Industries Secretariat’s Wool Week in Melbourne. The structure has not been finalised, but will be released to members shortly.

“The main thing we wanted to do was to give the industry a heads-up, and give people a chance to provide feedback face-to-face.”

SustainaWOOL’s costs were previously met by New England Wool Pty Ltd and Italian fabric makers Successori Reda and Vitale Barberis Canonico, before they gifted the integrity scheme to the Australian wool industry through the Australian Wool Exchange.

SustainaWOOL builds on the foundations of the Australian National Wool Declaration and AWEX’s wool classing standards and appraisal services, and covers a wide array of farm management and sustainability practices with potential to encompass biosecurity and full bale traceability through AWEX’s eBale technology.

The scheme now has more than 1000 accredited growers, with membership growing at about 25 percent per annum, with membership now open to all wool growers – Merino and crossbred.

“We’re getting one or two applications per day.

“I’ve already processed three applications this morning and a fourth has just come in,” Dr Swan said.

“What has unfolded in the market over the past two weeks doesn’t seem to have affected in any way negatively the interest in growers declaring their sustainability credentials.

“As this scheme takes on a national platform, we want to make sure that people are aware that it is not just a superfine Merino system; everyone that produces wool, that is professionally classed, can declare their flock’s mulesing and pain relief status, and pass an audit, is entitled to take part,” he said.

“There is no basis for segregation on a micron basis or breed – it is open to all.”

A multiplicity of competing integrity schemes

He said there was a real interest in Australia addressing the issue of the multiplicity of competing schemes such as Textile Exchange’s Responsible Wool Strategy, Authentico and ZQ Merino.

“Many of them are private schemes and the Australian industry had an opportunity to develop and operate an industry-owned system which is comprehensive, which has international relevance, in terms of grower declarations and processes that operate across national borders.”

SustainaWOOL also addresses the challenge of the industry’s stewardship of sheep, he said.

“It is one of greatest advocacy challenges.

“There is a lot of interest and support for that to occur and a lot of concern that we will remain fragmented and no-one will win.”

Dr Swan said SustainaWOOL has been externally reviewed and shown to have a wider scope than the RWS.

“It covers all of the same broad aspects of production that RWS covers.

“However, in addition it builds on the NWD platform and then uniquely, the classer training and accreditation appraisal processes that occurs,” he said.

“The quality and the preparation aspects of the trade, including what you pack the wool in, is considered an important part of the sustainability and quality attributes of wool.”

Biosecurity linkages to benefit buyer and seller

AWEX’s SustainaWOOL program is being designed to integrate with the systems AWEX already offers to the Australian wool market, including WoolClip. But the aim is also to extend its coverage beyond wool quality and preparation, animal welfare, land and farm management to biosecurity and traceability, by linking through Property Identification Codes, the National Livestock Identification System and AWEX’s proposed eBale system, unique electronic bale identification, to other AWEX national integrity programs.

“Very soon the industry will be in a position where we have the full electronic traceability of each individual bale back to an individual farm or Property Identification Code with the documented chain of custody, which is necessary,” Dr Swan said.

“One only has to look to South Africa and the issues (Foot and Mouth Disease) that they have been dealing with.

“These are things that are better dealt with before the event occurs,” he said.

SustainaWOOL to reduce risk of false certification

With its boosted scope, Dr Swan agreed that SustainaWOOL would reduce the risk or opportunity for the false certification of Australian wool from mulesed flocks as non-mulesed wool. The improved traceability provided by electronic bale identification would remove that opportunity, he said.

“The buyers and exporters will be able to transact their products with an AWEX SustainaWOOl certification.

“One of the things we hope to move to quickly is the opportunity where our post-farm gate supply chain partners work with us to help implement this issue and people further down the pipeline will be in a position to readily identify who is actually working with AWEX and who is able to transact or provide access to AWEX certification,’ he said.

“To that end AWEX is going through an ISO certification process.

“It is very important for the reasons you have mentioned that whatever we offer to the buyers and the brands and retail sector is credible, is traceable and has that integrity built into it so we protect Australia’s wool reputation.”


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  1. Martin Oppenheimer, September 2, 2019

    Looks like the industry will not require AWI’s WoolQ then. With wool revenue down at least 35 percent, that will be a good saving.
    This raises the question — why AWI did not collaborate with AWEX, AWH and Auctionsplus?

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