Incoming NFF CEO Troy Williams.

THE National Farmers Federation’s incoming chief executive officer is keen to prioritise agriculture in the coming federal election.

The NFF has appointed experienced business executive Troy Williams in the role, effective 3 March 2025.

With a federal election looming, Mr Williams’ appointment comes at a crucial time for farm advocacy, the NFF said.

“I’m eager to engage with stakeholders – from Parliament to the paddock – to ensure agriculture is not only heard but prioritised in the national policy debate,” Mr Williams said.

“This year will be pivotal in shaping policies that secure the future of Australian farming and rural communities.”

Mr Williams takes over from Tony Mahar, who served as NFF CEO from 2016 to late 2024 and now serves as Australian Energy Infrastructure Commissioner.

Mr Williams most recently served as chief executive of the Independent Tertiary Education Council Australia and he has led industry organisations in healthcare products, building, and property sectors.

The NFF said Mr William’s leadership will focus on delivering measurable outcomes for the agricultural sector and NFF’s member organisations, ensuring farmers remain at the forefront of national policy and reform.

NFF president, David Jochinke said Mr Williams is recognised for his exceptional ability to bring stakeholders together, negotiating with senior government officials, politicians, and industry leaders.

“This will allow him to work with the NFF Board and member organisations to create an environment in which agriculture can thrive sustainably.”

The NFF said with the NFF Roadmap setting out an ambitious target for farm gate output to exceed $100 billion by 2030, Mr William’s proven expertise in policy advocacy and navigating complex regulatory environments positions him to deliver results that matter to NFF members.

“Over more than two decades, Troy has been a champion for businesses in highly regulated and trade-exposed industries, addressing issues ranging from product regulation and international trade agreements to workforce planning and skills development,” Mr Jochinke said.

“These are exactly the challenges faced by the businesses our members represent, and Troy’s experience will be invaluable in addressing them.”

Mr Jochinke and Mr Williams also emphasised the importance of working closely with member organisations to tackle critical issues impacting farmers.

“It’s an honour to be appointed as the NFF chief executive, an organisation with a rich legacy,” Mr Williams said.

“I’m looking forward to strengthening the NFF’s connection with its members to ensure their priorities are at the heart of our advocacy.

“Whether it is advancing trade opportunities, addressing labour shortages, or advocating for sustainable farming practices, our activity must build upon the great work that’s already been undertaken to deliver practical results that empower farmers.”

Source – NFF.