New England Wool ‘winds down’ after 32 years

Sheep Central May 20, 2022

New England managing director Andrew Blanch.

RESPECTED and influential wool exporter New England Wool will wind down operations under its current ownership next month, to allow its Italian stakeholders to explore new but separate supply chain options.

New England Wool was established in 1990 when two high-end family-owned Italian fabric makers, Vitale Barberis Canonico and Successori Reda, created the company to source wool and be their eyes and ears in the wool and mohair market.

The company was named in recognition of the prestige and importance the Italian stakeholders placed on Merino wool from the New England region of New South Wales they used in their own fabric production.

NEW managing director Andrew Blanch said their dream was to create an entity that would reward quality, incentivise wool producers, build enduring relationships and provide a transparent conduit for the flow of information between the supplier and the end-user.

New England Wool in its present form will close this 32-year chapter on the 30th June, 2022 to allow VBC and Reda to pursue their chosen paths. Mr Blanch would not provide additional information on his future role in the wool trade or that of NEW or its staff “at this point in time”.

Mr Blanch said in a very short time from inception, New England Wool positioned itself as the major buyer of spinner style superfine wools in Australia and New Zealand. The company consistently registered as the number one buyer at the Newcastle auctions – the mecca for high quality superfine wool – until these auctions were discontinued in early 2013. The wool offered through the Newcastle auctions predominantly emanated from the pastures of the New England region of NSW.

New England Wool was also involved in initiating several industry innovations and developments that have had industry-wide impact. These include:

  • The nylon pack rebate system in the late 90’s leading to the complete adoption of these packs by the Australian Industry
  • The production of a specialised wool classing book that went on to be utilised by the TAFE colleges and educators in Australia and New Zealand
  • The Ultimate Clip competition which ran for 20 years and enabled the best wool producers each year to visit the Reda and VBC facilities in Italy
  • A $100/bale rebate paid to wool producers for purchases of bales of non-mulesed wool
  • A declaration system for non-mulesed wool which was the precursor for the now formalised and industry accepted National Wool Declaration
  • The development of combined and exclusive Reda and VBC grower-direct contract buying systems
  • Countless New England Wool dinners and meetings as part of that two-way flow of communication between grower and end user
  • The development, instigation and management of the SustainaWOOL Integrity System that has become the largest integrity system in the world  and is now housed and managed for the industry by the Australian Wool Exchange
  • The creation and ongoing management of exclusive VBC and Reda grower groups that provide surety of supply, a guarantee of a premium price for an exceptional product and marketing tools for all involved.

Mr Blanch said the word that has been used throughout the life of the company and epitomised its soul, is ‘passion’.

“Passion for product, passion for hard work, passion for the people involved and an overall passion for life.

“I could not have asked to be associated with a better group of people throughout this personal and professional journey,” he said.

“In fact, a sense of family has underlined the way we have approached this long partnership together over so many years, with family values and a true respect for one another.

 “I strongly believe NEW gave our Italian friends a voice in the market,” Mr Blanch said.

“It was a measured and calm voice, but definitely a strong and highly influential one.”

Mr Blanch said he began his New England Wool journey as a fresh-faced and naive 26 year-old.

“I brought to the table a love of quality wool, an appreciation of what it takes to produce a quality fibre and an enthusiasm that was ultimately fuelled by the love, support and friendship shown by the Barberis Canonico and Botto Poala families.

“I can’t believe it’s been 32 years,” he said.

“It’s been a wild, wonderful and rewarding ride and I feel truly honoured to have been part of it.”

NEW team members acknowledged


NEW staff, from let, Murray Bragg Andrew Raeber, David Freney and Guy Spooner (NZ).

NEW South African representative Ken Reed.

Mr Blanch thanked his team members in Australia, New Zealand and South Africa for their drive and determination, professionalism, but most of all for their friendship.

“I also pause to reflect on Murray Bragg who was my longest serving friend and team member of 28 years who sadly passed in April this year.

“I owe him a great debt in helping build this company to the pinnacle on which we now stand.”

Mr Blanch acknowledged the foresight of Alberto Barberis Canonico (VBC) and Roberto Botto Poala (Reda), the initial visionaries, who alongside the late Michael Lempriere and other key contributors, instigated the New England Wool partnership over 30 years ago.

“But like it was in 1990, changes are inevitable, and whilst looking back with a huge amount of pride, I am also enthusiastic about the future”, he said.

“I wish Vitale Barberis Canonico, Reda and their families all the very best in their respective pursuits which will no doubt continue the tradition of passion and quality that they successfully forged together over the past three decades.

“This isn’t the end – it’s merely another beginning.”


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  1. Frank Bates, March 18, 2023

    Hi Andrew,
    Congratulations to you and your NEW team for a superb effort in raising the profile of superfine/fine wool.
    The wool growers I dealt with were filled with a sense of pride and accomplishment that their lots were purchased by NEW.
    On a sad note, I wasn’t aware of Murray’s passing until months after it had occurred. His infectious smile and friendliness will be missed by everyone who was ever fortunate enough to meet him.
    Regards Frank

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