MLA launches new consolidated Aussie Meat Trade Hub

Sheep Central, March 8, 2023

SHEEP Central and other online agricultural media platforms regularly get misguided enquiries from overseas interests seeking to trade in sheep and goat meat, and beef.

With Meat & Livestock Australia’s launch of the Aussie Meat Hub today, those prospective traders now have a place to go.

The Aussie Meat Trade Hub is MLA’s new single source for resources and services to assist with buying, selling and marketing Australian beef, sheep meat and goat meat globally.

MLA’s general manager – international markets Andrew Cox said the greatest benefit of the hub is that it brings together a wide variety of great promotional tools into one place. Users can also access everything through a single log in.

“Prior to the hub’s launch, users may have needed to log in multiple times across multiple websites to complete different tasks.

“Now, users can access the five functional areas: exporters’ database, brand & licensing, assets library, global insights and trade shows, in one place with access via a single sign-on using their existing myMLA account,” Mr Cox said.

As of today, the hub is open to all MLA partners, including exporters, importers, retailers, butchers, and chefs from around the world. Users simply need to log-in by using their existing myMLA account.

There is also relevant content for Australian red meat producers and MLA’s industry partners. Users will enjoy content tailored based upon their profile, and the full range of tools and services offered by MLA.

While the new hub provides benefits for Australian producers and exporters, there are a range of benefits available for those in overseas markets.

For importers, they can connect directly with potential exporters to enquire about world class Australian red meat through the new and improved hub.

An integrated workflow enables trade show exhibitors to self-manage trade show preparations such as supplying booth artwork and gives users access to marketing collateral and brand imaging.

Mr Cox said the ultimate role of the hub is for the world to have a single, streamlined site to access suppliers of world class Australian red meat.

“Australia’s reputation for producing trusted high quality red meat products is shown by Australia exporting to more than 100 countries around the world.

“The Aussie Meat Trade Hub simply makes buying and selling the world’s best red meat easier. We’re very excited to showcase our product to more of the globe through this hub,” Mr Cox said.

Click here to access the Aussie Meat Trade Hub.

Source: MLA.


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