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International Woolmark Prize’s top designs ‘young in spirit’

Sheep Central, March 18, 2015
2015 IWP women's winner Marcia Patmost, front left, with her models. Photo: Victoria Chang

2015 IWP women’s winner Marcia Patmost, front left, with her models. Photo: Victoria Chang

New York-based designer Marcia Patmos has won the 2015 women’s International Woolmark Prize with a collection described as using Merino wool to make elegant clothes that were also “young in spirit.”

IWP co-judge, fashion commentator and journalist Colin McDowell made the comment at the awards event in Beijing China last night.

“I thought that it was a very sophisticated collection which used Merino wool to make clothes that were elegant but also young in spirit,” he said.

Marcia Patmos thanked The Woolmark Company for “creating this great platform to support emerging designers.”

“I am looking forward to seeing what happens as a result of this new opportunity.”

She received a cash prize of AU$100,000 (US$76,366) and the opportunity for her designs to be stocked in retailers such as Saks Fifth Avenue, Harvey Nichols , 10 Corso Como, JOYCE, Isetan Mitsukoshi, David Jones and mytheresa.com The M.PATMOS collection will be available in partner retailers globally from August 2015.

Australian Wool Innovation said after a global search reaching across 21 countries and involving more than 60 designers, M.PATMOS competed against four other selected design talents from around the world in the competition, including VMAJOR from China, STRATEAS.CARLUCCI from Australia, AUGUSTIN TEBOUL from Germany and Bird on a Wire from Lebanon.

2015 International Woolmark Prize winner M.PATMOS (USA) sends a model down the runway at the awards event held in Beijing.

Another M.PATMOS creation is modelled on the awards event runway in Beijing. Photo: Victor Chang

IWP gives emerging talent an opportunity says Victoria

Fellow judge, designer and model Victoria Beckham said the International Woolmark Prize gives emerging talent everywhere an incredible opportunity.

“I am really excited to be here in Beijing to be part of this event.

“I felt that Patmos embodied best what the IWP stands for,” she said.

“The collection was well-executed and the concept interesting.”

The judging panel also included Vogue China editor-in-chief Angelica Cheung, Vogue Italia editor-in-chief Franca Sozzani, Ralph Lauren’s global head of communications, public relations and media Malcolm Carfrae, and representatives from IWP retail partners.

An Australian Wool Innovation release today said the IWP is the pinnacle of AWI’s fashion promotion activities. It generates long-term incremental demand by connecting emerging designers, emerging markets and consumers with Australia’s versatile natural fibre, AWI said.

“Connecting the world’s leading fashion designers with Australian Merino wool is extremely important due to the enormous influence these designers have in setting global textile trends for mainstream retail brands,” the release said.

Former IWP winner creates 100pc Merino wool collection

Last year’s winner Rahul Mishra said the International Woolmark Prize provided him with the opportunity to explore ways of working with wool he had never dreamed were possible.

“The winning collection sold out around the globe with many partner boutiques re-ordering stock.

“My most recent collection is entirely 100 per cent Merino wool, it is the perfect fibre for me to realise my creative vision,” he said.

Another New York label, PUBLIC SCHOOL, won the International Woolmark Prize’s inaugural 2015 menswear section in London in January. For further information visit www.woolmarkprize.com

Source: Australian Wool Innovation

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