Grazing Land Management

ICMJ webinar to outline the red meat path to carbon neutrality

Sheep Central, September 23, 2020

Flinders + Co managing director James Madden, left, with his father David. Image – Flinders + Co.

PRACTICAL steps for Australia’s red meat industry to achieve carbon neutrality by 2030 will be laid out at the next Intercollegiate Meat Judging Association (ICMJ) webinar on September 30.

The webinar will feature presentations from Meat & Livestock Australia’s program manager for sustainability and CN30, Doug McNicholl, and James Madden, managing director of Flinders + Co, Australia’s first meat company to commit to full carbon neutrality.

MLA’s program manager for sustainability and CN30, Doug McNicholl.

Mr McNicholl said MLA’s commitment to the carbon neutrality by 2030 (CN30) target was to stay ahead of current and future consumer and community expectations regarding environmental credentials, so that Australia’s red meat producers could continue to compete in the global protein market.

“The CN30 target sends a clear signal to government and consumers that Australia’s red meat and livestock industry is proactively addressing emissions and taking action to improve long-term productivity,” he said.

Mr Madden will outline what meeting this commitment looks like at operating level for Flinders + Co, a family-owned company which in 2018 made a commitment to pursue carbon neutrality.

His presentation will cover the carbon offset system his company has put in place for their meat distribution business, as well as the network of producers from across Tasmania and Victoria which supply to their branded products.

As a result of Covid-19 restrictions forcing the cancellation of its conferences and workshops, ICMJ has shifted to digital delivery to ensure students and young industry professionals can continue to access meat science training and networking opportunities.

The ICMJ Association is a not-for-profit organisation run by a 100 percent volunteer committee, funded by Meat & Livestock Australia, the Australian Meat Processing Corporation and industry sponsors, with a mission to ‘Inspire and develop future professionals in the global red meat industry’. Now in its 30th year, the Australian ICMJ has a long and successful reputation of attracting graduates to red meat industry careers.

Previous webinars have addressed new technologies for measuring eating quality in beef and lamb, genomic tools to breed for improved eating quality, and carcase yield measurement technologies and their integration in processing plants. Video recordings of these webinars are available at

The Sustainability and Carbon Neutral Red Meat Production webinar will run from Wednesday 30 September from 12-1pm (AEST).

To download Zoom and register your attendance click on this link:

For more information on ICMJ click


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