Hamilton’s Sheepvention will celebrate wool with magic, fashion and football

Sheep Central, July 29, 2015
Geelong footballer Tom Hawkins will open Sheepvention at Hamilton.

Geelong footballer Tom Hawkins will open Sheepvention at Hamilton.

MAGIC, wool fashion and football will be among the themes of Hamilton’s Sheepvention expo set to kick off this weekend.

The Australasian Young Designer Wool Awards, Fashion Parade and presentations will take place on August 2 at the Hamilton Showgrounds, feature a grand illusionist and a cocktail style event from 5:15pm for ticket holders.

Sheepvention events manager, Peta Anderson said the new ACE Radio Discover Wool Fashion Parades format will also feature a one-off showing of the young designer garments, followed by a high impact fashion extravaganza of top Australian designers, including Wendy Voon and The Ark’s Nikel and Sole.

On Tuesday afternoon there will be an exclusive High Tea event where patrons will sit around the runway enjoying Fiona Wall High Tea canapés and sweets, looking at designs from Country Road, Alex Perry, MJ Bale, Sportscraft, Sass and Bide, and others.

This year Sheepvention will celebrate the links of football with the wool industry, with AFL superstar and Geelong full forward, Tom Hawkins, opening the expo onc August 3.

Sheepvention president Nick Sutherland said the district had a huge Geelong Football Club fan base and he was sure the ambassador for Australian Wool Innovation’s Fibre of Football campaign will be very popular.

The Fibre of Football campaign has attracted significant positive media interest for farming and woolgrowing. It was created by Hamilton district woolgrower and AWI media manager Marius Cuming with AWI Australia country manager Stephen Feighan.

Football will also feature as part of Sheepvention’s promotion for kindergarten and primary school children. George The Farmer is a children’s book character who will be attending Sheepvention and delighting kids with educational songs about farming. Sheepvention will include a George the Farmer Trail where participants will undertake a range of activities including sowing some wheat seeds, getting a tractor license and having a go at footy.

Other features at Sheepvention on August 3 and 4 include sheep show judging, the Merino ram sale, the inventions competition, Elders Clip of the Year awards, the Coprice Victorian Farm Dog Championships, industry seminars, trade stands and youth sheep judging competitions.


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