AUSTRALIAN Wool Innovation’s Fibre of Football campaign has pulled off a major coup with its wool-clad ambassador and Fremantle Dockers star Nat Fyfe winning the 2015 Brownlow Medal.
Fyfe, 24, was decked out by AWI in a $2000 pure superfine wool Zegna suit for the Brownlow proceedings in Melbourne earlier this week, when with 31 votes, including 29 from his first 13 matches, he was the first Fremantle Docker player to win the prestigious award.
Fyfe hails from Lake Grace in Western Australia and told Australian Wool Innovation he gets home when he can and enjoys the solitude that comes with driving for his family’s transport business. He has completed a shearing school course and enjoyed work with sheep and working dogs. Fyfe was also the AFL’s most valuable player for 2014.
Fibre of Football co-creator Marius Cuming said Fyfe was a great advocate and good example of the campaign’s aim to link sport superstars with the wool industry.
“He has been a wonderful ambassador for the industry.
“He’s put a lot of pride in the industry, I think,” Mr Cuming said.
“A lot of people are proud of him and he has helped cement that relationship that we are looking for in Fibre of Football.”
Mr Cuming said Nat Fyfe’s Fibre of Football video has had more than 1 million views through social media since May this year. It has been pushed out by the Fremantle Dockers and played on Channel 7 several times.
Mr Cuming said it is not the first time that AWI has dressed AFL stars in wool for the Brownlow. Last year AWI made sure Geelong player Tom Hawkins and his now fiancé Emma Clapham wore wool last year.
“I think Tom was wearing wool again last night, I think a MJ Bale suit.”