Nebraska, US, rancher, broadcaster and ‘agvocate’ Trent Loos addresses Lambex 2014.

With around 900 paid delegates the Lambex Conference in Adelaide has grown to become one of Australia’s largest agricultural conferences and trade shows.

Held every two years, the conference brings producers from every Australian sheep producing State together with service providers, industry leaders and marketing and research and development experts.

With export demand for Australian lamb and sheepmeat products booming the conference opened yesterday amidst an unmistakeable air of industry optimism, but producers were also challenged to continue working to improve the consistency of eating quality required to justify the high price of lamb at consumer level, both domestically and in export markets.

Sessions at yesterday’s opening conference concentrated on big picture consumer trends, on new technologies and objective measurement tools that are helping the industry to improve the consistency of eating quality, and on the growing problems being caused by wild dogs and the need for proactive and cooperative control efforts by all landholders.

Sheep Central will provide in depth coverage on these issues and more into next week. Click on the images below to see some of the faces from yesterday’s opening day.