An M.J. Bale model in a Cool Wool suit.

TO promote wool as a trans-seasonal fibre, Australian Wool Innovation subsidiary, The Woolmark Company, has helped Australian tailor M.J. Bale release a new range of Cool Wool suits, jackets and pants.

This summer, M.J. Bale – founded by a wool grower’s son Matt Jensen — will highlight a large selection of lightweight suits and tuxedos woven with Cool Wool fabric.

The worsted wool cloth has been specially woven by a prestigious group of weavers including Italy’s Vitale Barberis Canonico to pass stringent testing to be awarded Cool Wool certification – a sub-brand of the iconic Woolmark brand. The suits feature all the hallmarks of Cool Wool suiting fabrics, including softness, fineness, elasticity, breathability, odour resistance and UV protection.

AWI chief executive officer and The Woolmark Company Managing Director Stuart McCullough said M.J. Bale had long been an advocate of Australian Merino wool and was a natural fit in promoting the innate versatility of the fibre.

He said The Woolmark Company and M.J. Bale share common values in their commitment to the Australian fibre and driving innovation and new markets.

“Collections such as the latest from M.J. Bale continue to highlight wool as a trans-seasonal fibre and help to extend the selling season of wool.”

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 25,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.

M.J. Bale founder and CEO Matt Jensen said it gave his company enormous pride to be working again with The Woolmark Company.

“Cool Wool fabric is undisputedly the world’s most versatile and high-quality tailoring cloth available, and it’s a designer’s dream thanks to its softness and handle, not to mention the obvious benefits for the customer.

“We’re very humbled to be able to work alongside The Woolmark Company to promote the fine and hard work of Australian woolgrowers and do our bit to help promote the fibre.

“As a business owner with a view to quality garments, using Australian Merino wool is an imperative.”

M.J. Bale is a 100 percent Australian-owned menswear brand operating across 44 stores and concessions nationally.

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Source: www.woolmark.com