Incoming VFF CEO Charlie Thomas.

ENSURING farming communities are a priority will be a focus of the Victorian Farmers Federation’s incoming chief executive officer Charlie Thomas.

The VFF today announced Mr Thomas, currently the National Farmers Federation’s deputy CEO,  will take up the position on Monday 7 July, 2025.

Mr Thomas said he is eager to get to work on behalf of all VFF members and farmers.

“It’s an honour to be appointed as CEO of the Victorian Farmers Federation, an organisation that has been the respected voice of Victorian farmers since 1979.

“Many farmers are doing it tough at the moment and my focus will be demonstrating a strong value proposition for members that enables the VFF to continue to drive positive change for Victorian farmers and our regional communities,” he said.

The VFF said with a state election on the horizon in 2026, Mr Thomas is joining the organisation at a key time.

“Our farmers and regional communities deserve to be heard. From day one, I’m looking forward to meeting key stakeholders and the government to help ensure farming communities are a priority and a legitimate focus for decision makers,” Mr Thomas said.

VFF president Brett Hosking said Charlie’s experience and reputation representing farmers and rural Australians over the past 15 years is second to none and we’re incredibly excited for him to hit the ground running.”

“He’s known for his work improving member-based organisations through strategic partnerships, successful advocacy and genuine engagement with key stakeholders.”

“With prolonged drought, a looming state election and a number of critical issues facing farmers, having Charlie’s expertise, guidance and contacts will be invaluable in helping to represent the interests of farmers and regional Victorians,” Mr Hosking said.

A VFF statement said Mr Thomas will be available for comment when he starts as CEO in July.

Mr Thomas was raised on a farm near Condobolin, New South Wales. Before joining the NFF, he held senior positions in policy and corporate affairs at the Property Council of Australia and the NSW Farmers ’Association – focussing on sustainability, land use, and regulatory reform.

The VFF said at the NFF, Mr Thomas has spearheaded the sector’s national advocacy strategy and overseen substantial growth in the NFF’s commercial operations. He has also led national campaigns on a wide range of issues, including land use, taxation, and water rights. He holds legal qualifications from the University of Sydney and a Master of Business Administration from the Melbourne Business School.