Tell the mulesing welfare story, but recognise the consumer is king

Terry Sim, 17 July 2017

SHEEP breeders at the Australian Sheep and Wool Show at the weekend were told the consumer is king and that they just need to tell meat and wool consumers why they mules their animals.

Dry conditions and heavier carcases boost May sheep meat production

Sheep Central, 16 July 2017

DRYING conditions and a poor seasonal outlook across southern Australia has resulted in a greater percentage of lambs and sheep being turned off during May, Meat and Livestock Australia said.

Multivalent footrot vaccine developed by May 2018 – MLA

Terry Sim, 16 July 2017

MEAT and Livestock Australia hoped to have a cross-reactive footrot vaccine to protect against all serotypes of the crippling sheep condition by May 2018, MLA managing director Richard Norton told breeders in Bendigo last night.

It’s Ewe Time forums aim to boost carcase value, lamb and wool returns

Sheep Central, 13 July 2017

FORUMS aimed at boosting carcase value, and lamb and wool production per hectare will held across Australia next month.

Sheep meat leader welcomes MLA’s new $14 million DEXA contribution

Sheep Central, 12 July 2017

AUSTRALIA’S sheep meat producers have welcomed a new $14 million Meat & Livestock Australia contribution toward installation of DEXA objective measurement systems in red meat processing plants.

Goat meat prices and exports continue to gain ground

Sheep Central, 12 July 2017

AUSTRALIAN goat meat exports during June totalled 1489 tonnes, up 59 percent year-on-year, according to Department of Agriculture statistics released last week.

Old lamb and mutton prices drop as seasonal supply and quality declines

Sheep Central, 05 July 2017

OLD lamb prices continued to slide in saleyards this week, with processors applying additional price pressure through lower carcase grid rates and restockers seeking new season lambs with less weight and dentition risk.

The Monkeys lambs MLA its third Mumbrella TV Ad of the Year award

Sheep Central, 04 July 2017

MEAT & Livestock Australia’s lamb marketing campaign ‘You Never Lamb Alone’ has been named Mumbrella’s TV Ad of the Year for 2016. It is the third consecutive year that a MLA lamb marketing campaign has been awarded the accolade.

Australian sheep meat industry is “very exposed” to mulesing

Terry Sim, 30 June 2017

AUSTRALIA’S sheep meat industry was “very exposed” on the issue of mulesing, Meat & Livestock Australia managing director Richard Norton told lamb and wool producers in Bendigo this week.

Old lamb prices fall, but new season lambs make 660-700c/kg-plus

Terry Sim, 21 June 2017

SALEYARD lamb prices fell further early this week and some processors dropped over-the-hook lamb and mutton rates as supply and quality declined. However, early new season lambs are still making to 700c/kg in saleyards and more than 800c/kg online through AuctionsPlus.