Sheep meat

The Weekly Grill: Consumers, red meat and animal welfare

Sheep Central February 24, 2025

S5 Ep3: Consumer behaviour researcher, Howard Parry-Husbands

 

In today’s episode, podcast host Kerry Lonergan chats with consumer behaviour researcher, founder and CEO of Pollinate, Howard Parry-Husbands.
The pair explore what the numbers and research data is telling us about the perception of negativity towards eating red meat/animal welfare and ethics in red meat production
Other topics covered include:
  • Looking at the data to understand red meat eaters
  • Red meat consumption in Australia
  • Guilt fatigue (consumers now questioning the facts)
  • Do plant-based foods pose a threat to the red meat industry? Do they have a future in our supermarkets?
  • Productivity and sustainability
  • Will artificial intelligence transform the way we farm?

 

The Weekly Grill is brought to readers and listeners by Rhinogard by Zoetis.

 

Previous episodes:

 

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