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WoolProducers engages overseas customers to trust Australian wool

Sheep Central, June 23, 2021

PEAK grower body WoolProducers Australia is taking its Trust In Australian Wool Campaign to the nation’s international markets.

The WPA today said it has been working with the Australian Government to provide reassurance to its international customers of the industry and regulatory frameworks that Australian wool is produced under.

WoolProducers chief executive officer Jo Hall said WoolProducers was recently approached by internationally-based staff from the Department of Foreign Affairs and Trade to co-ordinate briefings to clarify our on-farm production and husbandry procedures to international governments.

One briefing has occurred with Swiss Government representatives and there are other European country briefings to be conducted in the coming weeks.

“WoolProducers has convened an expert government and industry panel to explain the appropriateness of our production systems for our unique geographic, environmental and climatic conditions,” Ms Hall said.

“The Australian panel has been chosen to speak about relevant areas regarding Australia’s excellent animal health, welfare, biosecurity, traceability and sustainability credentials, which are the key themes under WoolProducers’ Trust in Australian Wool campaign.”

WPA said the aim of the discussions is to educate and reassure these countries that Australian wool growers not only share concerns about the wellbeing of their animals, but prioritise and actively put into practice procedures to ensure holistic outcomes for their animals on a daily basis.

“We have been able to communicate the excellent voluntary uptake of pain relief that our growers have undertaken along with the fact that Australia produces the largest volume of non-mulesed apparel wool in the world, as a growing number of our producers move to non-mulesed production,” Ms Hall said.

“It also provides an opportunity for the Australian industry to hear the concerns of our international consumers.

“WoolProducers would like to thank the Australian government officials and the expert panellists for participating in these exercises.”

“This is a great example of industry and government collaboration and WoolProducers are proud to be leading the Australian wool industry on these issues for the betterment of all Australian woolgrowers,” Ms Hall said.

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