Producers, processors and exporters of Australian red meat and livestock are being encouraged to attend workshops in the next two months to help define the industry’s strategic direction to 2020.

The workshops represent a 1-in-5 year opportunity for producers to assist in the development of the next Meat Industry Strategic Plan (MISP).

The MISP frames the overarching direction of the production, processing and live export sectors of Australia’s beef, sheepmeat and goat meat industries.  Its development and delivery is overseen by the industry’s peak representative body, the Red Meat Advisory Council Ltd (RMAC).

RMAC Chairman, Ross Keane said the key focus in MISP4 will be defining, and quantifying progress against, the industry’s greatest challenges and opportunities to 2020, and beyond.

“Indicative of the importance of this plan to the industry’s future, RMAC and our industry partners will be hosting a number of regionally-based consultation workshops throughout September and October, he said.

“The supply chain workshops represent ‘new ground’ as far as MISP development is concerned; we haven’t participated in grass-roots consultation such as this in previous years.

“We’re a $16 billion-plus industry and we need to ensure that the very people who stand to benefit the most from the successes we can achieve through MISP have a direct line of input to its development”, Mr Keane said.

“I encourage those with a direct or indirect stake in our industry to get involved, and help focus our collective efforts on the biggest opportunities and challenges we have in front of us.”, Mr Keane concluded.

Details of the following workshops are available from the attached links. For information call Angus Hobson RMAC chief executive officer on 0487 800 066 or contact via email [email protected]