10 reasons to get on board our five-day tour to China

Sheep Central, June 10, 2016

Twba-Shanghai flight mapChina is Australia’s fastest growing market for red meat. Meat & Livestock Australia managing director Richard Norton has predicted the world’s most populous country will become Australia’s largest single market for beef by 2020. China has also quickly risen to become our third largest export market for mutton and lamb.

If you are already exporting red meat to China, have plans to in future, or simply want to learn more about the country, this five day tour in October represents an ideal opportunity to explore and understand the rapidly growing market, to meet potential customers, and to spend time with and to learn from others already doing business between Australia and China.

Here are 10 good reasons to join this historic tour in October:

1. Accelerate your trade networks in China

Participants will have access to extensive on-the-ground trade networks, developed over several years by TSBE, Beef and Sheep Central and other well-connected organisations. The tour will also facilitate, coordinated in advance, tailored business matching opportunities for Australian companies attending with potential Chinese customers for their products and services. This a great chance for aspiring exporters to take advantage of existing networks to introduce their brand to China, and for existing exporters to further expand their trae in China.

2. Gain an in-depth understanding of the opportunities

The trade mission will provide unique access to a wide range of Chinese businesses, including the headquarters of Chinese e-commerce giant Alibaba, as well as sites of specific interest to the red meat trade between Australia and China, including existing meat importing, processing and supply chain facilities, cold chain logistics providers and free-trade-zone operations of leading red meat eCommerce platforms in China.

3.  Learn from, and build relationships with, fellow delegates

In addition to the red meat group being hosted by Beef Central and Sheep Central, the 200 or so delegates travelling on the special Qantas flight from Toowoomba’s Wellcamp airport on Sunday, October 23, will include people from a wide range of economic sectors including agriculture, e-Commerce, education and training, logistics, financial services, sustainable design, manufacturing, resources, tourism and health. Within our red meat group, expressions of interest have already been received from a diverse group including meat processors and exporters, brand program managers and owners, commercial and stud cattle producers and agribusiness advisors, with interest so far from Western Australia, South Australia, Victoria, Tasmania, NSW and Queensland. This is a great chance to spend time with other businesses and to see how they are tackling the China opportunity. Wagners global chairman John Wagner states it simply: “Any company considering doing business with China should be part of the delegation,” he says. “This is a once-in-a-lifetime opportunity to network with like-minded people who regularly deal with China.”

4. Historic first international passenger flight from Wellcamp Airport

John Wagner and Oakey Abattoir general manager Pat Gleeson.

Wagners Global chairman John Wagner and Oakey Abattoir general manager Pat Gleeson were there to witness the first international freight flight from Wellcamp Airport in November last year. Oakey Abattoir had beef on the aircraft.

The $100 million Wellcamp Airport built by Toowoomba’s Wagner family was the first new airport to be built in Australia in 44 years. The 2.87 kilometre runway opened in late 2014, meeting an 18-month construction goal. It hosted its first international freight flight in in November last year when a Cathay pacific 747 carried a range of Darling Downs produce direct to Hong Kong. The Access China ’16 tour departure flight via a Qantas passenger jet will make history as the first international passenger flight from the airport. There is also flexibility to extend your stay, with returning flights to Sydney and Toowoomba.

5. It’s China!

An ancient and fascinating culture now rapidly modernising and poised to become the world’s biggest and most powerful economy. If you don’t understand this market, it’s time you did. Shanghai, considered China’s “capital” capital, where this tour will be focused, is widely regarded as the premier location for Australian businesses coming to China. While this tour will be business focused, there will also be numerous opportunities to experience and immerse yourself in the sights and wonders of China.

6. There’s never been a better time

With the continued growth of the 400 million strong Chinese middle class and the recent signing of the China-Australia Free Trade Agreement (ChAFTA), there has never been a better time to start building your business to China. In securing reduced tariff rates ChAFTA will make Australian product more competitive in China which in turn is expected to open up lucrative opportunities for Australian exporters. Australia-China Chamber of Commerce president Peter Arkell recently explained that since the ChAFTA was signed there has been a noticeably increased appetite for Australian business within the halls of government in China. E-commerce and online opportunities are also providing a platform for Australian “mum and dad” producers to sell direct to China, acting as a bulk buyer and taking all the stress and risk when it comes to logistics and supply chain management. “For too long, trade with China has been seen as too difficult for many Australian businesses. With ChAFTA that no longer needs to be the case. From on the ground in China, ChAFTA takes much of the fear out of doing business with the largest market in the world,” Mr Arkell explained.

7. Attend the first Ag in the Asian Century conference in China

In our humble opinion and experience, the annual Ag in the Asian Century conference conducted by TSBE in Toowoomba over the past two years is easily one of the most constructive, highly-focused and practically useful conferences held in the agricultural space. Last year speakers included a range of companies already doing business in China, such as Elders and Sanger Australia, and Chinese customers looking to import agriculture product directly from Australia. This year the one-day conference will shift to Shanghai as part of the Access China ’16 program, assuring even greater access to key stakeholders directly involved in the Australia-China trade, in addition to providing valuable updates on consumer insights in China and information on meeting and complying with Chinese import regulations.

8. Take advantage of early-bird pricing by June 30

Sign up before June 30 to receive early bird pricing. The full five-day tour package is available for $5800 inc GST which includes five-star accommodation at the Hyatt on the Bund, breakfast daily, all transfers and internal travel in China, the full day Ag in the Asian Century conference, and access to Chinese business leaders and tailored business matching, site tours and networking events.

9. It is open to all

The overall Access China ’16 tour is being organised by the Toowoomba Surat Basin Enterprise, which is the major economic development agency for the Toowoomba and Southern Queensland region, but the tour is open to anyone from across Australia or even internationally. As mentioned earlier, expressions of interest have already flowed in from all States of Australia as well as overseas.

10. Tax deductibility

Travel, accommodation and food expenses incurred for business-related travel can be tax-deductible if directly connected to a taxpayer’s business or employment and for expenses directly related to the business component of a trip. It is important to check your individual circumstances in advance with you accountant, tax advisor or the ATO to ensure you know what can legitimately be claimed as relevant business-related expenses and what cannot, but as a business-focused trade mission this is well-worth keeping in mind.

To secure your place on this tour or for more information please send an email to [email protected] with the subject line “China Tour 2016”. Expressions of interest have been flowing quickly for the available seats Beef Central has on this tour so we would encourage interested people not to delay.


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