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About Us

 

SheepCentral.com is a free online news and market intelligence service dedicated to the Australian sheep and wool industries.

It is independently owned and managed by two of Australia’s most experienced rural journalists, Jon Condon and James Nason.

Sheep Central’s editor is Terry Sim, based in Macarthur, Victoria, and the business development and advertising manager is Rod Hibberd  (click here to access advertising inquiry contacts).

Every day, www.sheepcentral.com is updated with business-focused content written specifically for the sheep and wool industries, including:

  • local, national and international industry news
  • market and price trends
  • supply and demand updates
  • sub-sections dedicated to each link in the sheepmeat and wool production chain, from breeding paddock to end-user
  • Weather and seasonal trends
  • important management information including profiles on successful sheep and wool industry enterprises, agribusiness news, research and development updates and comprehensive market wraps and analysis from across Australia.

SheepCentral.com’s reporting provides context and perspective that only experience, knowledge and unparalleled industry contacts can provide.

Why Sheep Central online? There’s been a global shift towards web-based information and news services and Australian agriculture is perfectly positioned to benefit from this opportunity. The ability to source news as it happens, when it happens, gives geographically-challenged sheep and wool industry stakeholders the opportunity to make more informed business decisions.

 

 

Free regular email newsletter

By registering your email address on the SheepCentral.com website (see green panel below) you will receive a free regular email providing a snapshot of latest headlines of importance across the industry.

SheepCentral.com focuses solely on the sheep and wool industry’s supply chain. Content is professionally and objectively written and independently researched by dedicated sheep and wool industry journalists supported by a national and international network of authoritative commentators and analysts.

At Sheep Central, we know that industry intelligence is more than assembling facts. It is about combining data with analysis to answer the questions that successful sheep and wool businesses ask, in order to continuously improve their business.”

In short, if it matters to the Australian lamb and wool industries, you will read about it, first, on SheepCentral.com

“At Sheep Central, we know that industry intelligence is more than assembling facts.
It is about combining data with analysis to answer the questions that successful wool, meat and livestock businesses ask, in order to continuously improve their business.”